Founded in 1995, DITA reinvented eyewear by creating a brand defined by understated luxury with styles ranging from bold character frames to new interpretations of timeless shapes through innovative technology.
DITA’s manufacturing and design language require months to perfect a single frame concept and each design is treated independently, from conception to production.
Craftsmanship is the cornerstone of DITA’S reputation for quality and innovation and the brand is committed to preserving an artistic legacy that celebrates the unseen. This is why accomplished craftsman attend to the subtlest details by combining old world technique with cutting-edge technology and the difference is clear from the first touch.
DITA wearers are united by an universal appreciation of design, craft and culture. No matter where you are in the world, wearing a DITA frame you can say hello to another DITAwearer and create an instantaneous connection.