FAKBYFAK: A BRAND'S STORY
We continue our DESIGNER'S INTERVIEW series with FAKBYFAK.
Formerly known as FAKOSHIMA, conceptual eyewear brand FAKBYFAK was established in Moscow in 2013 by Alex Melnikov and Roman Ilyukhov.
In an exclusive interview for sunglasscurator.com, we got to talk with Alex about everything, from the struggles of rebuilding a brand from scratch and the joy of being the first internationally exposed Russian eyewear brand to inspiration sources and magic. Yeah, you heard right, we said MAGIC ;)