FAKBYFAK is the new name of FAKOSHIMA eyewear brand established in 2013 in Moscow. In mid 2016 the brand's founders relaunched the brand with the fundamental desire to keep breaking the cliches, stereotypes and borders that rule the world of creativity.
FAKBYFAK designs are an interpretation of classic shapes without caring no time reference, because of the eclectic feel of the brand - taking visual ideas from different areas and mixing them into images that did not exist before.
"It's important for us to create objects that excite imagination. Through combining new technologies and manual handling of materials, through the diversity of classical forms that establish likes with the past, and paradoxical combinations that awaken imagination and conceive possible paths of what tomorrow's mankind will be."
Tailored to be anatomically-friendly for any face-type, the idea of multiculturalism and universality itself is planted in the actual design of the eyewear.