KUBORAUM SHOP-IN-SHOP EXPERIENCE

Tokyo, Seoul, Beijing, Los Angeles, Toronto, and now we join the party as sunglasscurator hosts the KUBORAUM shop-in-shop experience in our store in Bucharest.

The story of both brands goes back to 2012, the year when sunglasscurator and KUBORAUM were founded, one in Bucharest, the other in Berlin.

And now, in 2021, we’re excited to welcome you to try on the beautifully crafted and creatively designed KUBORAUM masks. Dreamed in Berlin, handcrafted in Italy, exhibited in Bucharest, delivered worldwide.

KUBORAUM GRAPHIC FRAMES IN DARING COLORSs

KUBORAUM ASYMMETRICAL SUNGLASSES

Needless to say how much we love the brand and how much we appreciate their creative path. KUBORAUM sunglasses and optical glasses are masks designed on the face of those who wear them; masks that highlight personality and emphasize character.

In a creative tour-de-force KUBORAUM takes over the space showcasing its latest capsule collection inspired by Jungle music, alongside handpicked eye couture pieces from the brand’s current collection.

KUBORAUM continues to expand its rich vocabulary of metamorphosing within their latest ‘Jungle’ Capsule Collection. Taking inspiration from the cultural and musical movement ‘Jungle’ originating in the UK in the early 1990s KUBORAUM presents a series of masks with an uncompromising, eclectic mix of handcraft-patchworks, riot of colors and punkish overtones recalling a rhythm-as-melody aesthetic reconverging into multi-tiered polyrhythms, repetitions, sub-bass frequencies and re-remixes from Funk, Dub Reggae, Electro, Rap and Raga for the ultimate tribal trance-dance.

GET IN THE MOOD AND EXPLORE KUBORAUM SOUNDSCAPE

And if you’re not a fun of Jungle music, maybe you will enjoy some electronic beats. Also present in store are pieces from KUBORAUM’s Artificial Intelligence capsule collection of handcrafted pieces with metal embellishments, a homage to the first compilation of Warp, the historic English electronic and experimental music label to which the brand is infinitely linked, a.i. is unanimously recognized as the manifesto of the musical genres idm, intelligent dance music, and ambient techno.

KUBORAUM MASKS FROM THE ARTIFICAL INTELLIGENCE CAPSULE COLLECTION

In an artistic statement, from exclusively designed window dressing to eclectic graphic interventions inside the shop, KUBORAUM is not here to impress, KUBORAUM has no logo and the brand is all about the relationship between a daring pair of glasses and its wearer. A KUBORAUM mask doesn’t highlight itself, but it highlights the personality and the features of the person wearing it.

This collaboration was meant to be and proof to this is that the brand’s execution is in perfect sync with our store’s narrative, which already featured a permanent art wall showcasing curated pieces from our personal collection of Romanian contemporary artists. It is another proof supporting the claim that sunglasscurator is more than a store, it’s a space that combines eyewear curation, with art and design.

KUBORAUM MASKS IN MATTE AND TRANSLUCENT MAZZUCCHELLI ACETATE

Experience the KUBORAUM universe and immerse yourself in the freshest urban narrative at our store, situated at One Herastrau Plaza, 21-25 Zagazului St., Building B, ground floor, 014261 Bucharest, Romania - open in Google Maps.